The Folio Society - A Christmas Carol

Using press is a very good way to find new audiences. These days, you can buy the ‘classified’ sections in many papers at an impressive discount to rate card. This ad ran just before Christmas and featured their superb edition of Dicken’s immortal (literally!) A Christmas Carol, which we could offer for just £9.95. As it was addressed to new readers, the opening line of the copy starts with ‘The first time you hold a Folio Society edition…’ and then explains how they produce beautiful books that you’ll be proud to own. We also included a selection of other best-selling titles to sweep up readers across all genres.