Charles Tyrwhitt - the story of Merino wool sweaters

Charles Tyrwhitt sell an excellent range of Merino wool sweaters for men. I know this because I bought several as part of this exercise. The long copy tells the story of a wool that knits into a soft, thin fabric that (honestly!) is cool in summer and warm in winter. They have them made in Italy, and instead of nearly £90 a go, they’re selling them for £34.95, which really is a steal. Roger and I put this ad together to run in magazines to see if we drum up on-line traffic for a fashion item without the usual huge picture. Sadly, we’ll never know, because the ad never ran!